A few days before January 1, 2021 my iPhone notified me of my ‘2020 year in review’ photo album. Like many of us, 2020 could be considered one of those years I’d like to forget. A global pandemic, more divisive politics than I've ever experienced, a drive for social justice - and the government and societal response to that, record unemployment, remote learning for our children forcing parents to become teachers, record natural disasters, and a marked lack of travel photos…it has been quite the year. Given all this, I had pretty minimal expectations for my 2020 photo album.
In January 2020, our budgets and plans had been finalized. We were looking at a strong year with a healthy forecast. VTM’s client retention rate was solid, new business inquiries frequent, and our team members were happy and productive.
In March 2020, we experienced COVID-19. Within a few weeks everything was different for our company, our clients, and the world. What did we do? We got to work. We pivoted. We relied on our team. We got creative.